About Keeler

Advancing the world’s eye health

Keeler strives to be a global leader in eye care by providing by continued investment in the product line and increased focus on innovative ophthalmic solutions.

Innovative, market leader, with a focus on the future
When you buy a Keeler instrument – what are you buying?
A century of experience in optics!

Keeler has been manufacturing ophthalmic instruments since 1917 and continue to lead the market with our innovative instruments. This has been achieved through our continuous program of customer involvement in the design process to ensure our instruments meet the rigorous demands of daily practice.

UK manufacturer

Yes, we still manufacture and assemble our instruments in the UK. Keeler instruments combine optical precision, high quality illumination, ergonomic design and lightweight, durable materials to provide you with the best possible choice of equipment.

Keeler's Company Mission

To be regarded as a Successful, Innovative, Leading Name in the Marketing of ophthalmic and other medical products.

Keeler's History

Charles Davis Keeler: 1876 – 1937

"In no sphere of scientific research has development been more marked... than in its application in recent years to the science of ophthalmology".

Thus, in 1926 wrote Charles Davis Keeler. Born in Pemberton, New Jersey, USA, Charles D Keeler came to Britain to represent Standard Optical in 1905. He was accompanied by his wife and young family,including his son Charles Henry. An optical craftsman by training, Charles Davis Keeler first set up Reiner & Keeler, dispensing opticians (1910-1916), in partnership with John Rayner. Then, independently, after the break-up of the partnership, he established the first C. Davis Keeler practice in the West End of London in 1917.

Charles Davis Keeler laid solid foundations for future growth. He also established the high standards, in product quality and in customer relations, which have characterised Keeler over the last 100 years.

Charles Henry Keeler: 1903 – 1993

As an innovator in many fields which included ophthalmological and ophthalmic instrumentation, contact lenses, low vision aids, even veterinary equipment and as a spokesman for dispensing optics, Charles Keeler did much to influence the course of the evolution of optics in the UK.

Born in Philadelphia, USA, Charles Keeler came to Britain aged 2. He joined his father in the family practice at 47 Wigmore Street, London, in 1924. Keenly interested from the first in instrument design, he registered his first patent in 1926.Under his direction, Davis Keeler Ltd became a national group of optical dispensing practices. He received the award of the Order of the British Empire in 1969, the year before his retirement, for his work for the partially sighted.

Charles Richard Keeler: Born 1937

"It was instilled in me at an early age that innovation, product quality and performance were paramount. Of course additional ingredients are needed for a successful business, but without the right new products a company cannot grow.
Today we face a diversity of competition. It is thus all the more important for Keeler to strive for excellence in innovation and to build on the good reputation and experience we have gained over our first 75 years". Writes Charles Richard Keeler in 1992.

Richard Keeler joined Keeler in 1959 and qualified as a dispensing optician. He succeeded his father as Managing Director of the Keeler Group in 1970, and retired in 1998.

David James Keeler: Born 1945

"I am in my 29th year in the USA and probably more American than British now" writes David Keeler. "We have seen many changes over the years both in products and in the ophthalmic market". David Keeler joined the family firm in 1965, having qualified as a dispensing optician. He moved to the USA in 1972 As President of Keeler Instruments Inc., based at the firm's Philadelphia headquarters, he now heads a team working with both ophthalmologists and optometrists, and supplying primarily Keeler's own manufactured products.

And the history continues....